You can over value but not under sell

Valuing a property isn’t an exact science although like any other calculation  there are variables which have an impact on the outcome. Examples include market conditions, the size of the property and its garden/outside space, its condition and how it is presented.

See my workings below:
Value = size +  garden x (condition + presentation) / market conditions. 

Then there is another variable - the Estate Agent that the property is on with. This can scramble the original calculations dramatically.
          We are in a fortunate position as one of the area’s leading agents. What this means is that our decision making isn't compromised. Because we aren't desperate to market every property, we are honest and realistic with our valuation. Naturally it is very seductive to the vendor when their property is valued highly. And also flattering. What is much more important is the sale price the agent achieves. The same is true of fees. Low fees are appealing but they don't necessarily offer the best value. Neither unrealistically valuing a property or charging a fee so low it compromises on service delivery are in a client's best interest.
          Then there are personal targets and personal commissions, both of which can encourage the Estate Agent to secure the seller's business in a way that isn't necessarily acting in their best interests. We have neither and believe this is best for our clients. And to be honest, best for team dynamics and morale. We have managed to create a culture where the success of the company as a whole is more important than that of the individuals.

All of this means our advice isn’t compromised by personal gain. You have our experienced and honest opinion from start to finish. Anyway back to the article headline 'you can over value but not under sell'.

          Even in an active market if your asking price looks out of touch (buyers are surprisingly savvy and know when it’s too high) they simply vote with their feet and don’t arrange a viewing, well at least most don’t.  What happens next is that you will likely have to reduce your price to ignite new interest. You only come to market for the first time once and this is when you create the highest level of interest. If the price is perceived by buyers to be right they will flock in their droves, and there will be multiple offers, often exceeding the asking price. What this means is that you choose the right buyer for you. The one you like or the one in the best position or the one who has offered the highest price - the choice  is yours. And choice is good.
          If something appears too good to be true it probably is. This is as true for high valuations, as it is for low fees. If you are interested in our no nonsense, straight talking approach and would like to achieve the best price for your property then please do get in touch. Alternatively if you would like an instant valuation click on the link below.

Cooke Curtis & Co

Instant valuation